Join fellow University of Iowa Hawkeye football fans this fall in celebrating the 40th anniversary of the iconic America Needs Farmers (ANF) campaign.

America Needs Farmers was launched by former Hawkeye Coach Hayden Fry to show support for farmers during the 1980s farm crisis by placing a gold ANF decal on players’ helmets.

This year marks the 40th anniversary of  ANF and its longstanding tribute to America’s farmers.

“Farming and football have each evolved since the inception of ANF during the 1980s, but the values and qualities that define ANF are just as important and remain true today – commitment, integrity and the drive to continuously improve upon their craft,” says Brent Johnson, Iowa Farm Bureau president.

Iowa Farm Bureau and University of Iowa Athletics are once again teaming up to celebrate America Needs Farmers during ANF Game Day on Oct. 18 against the Penn State Nittany Lions.

During ANF Game Day, Iowa Farm Bureau will host the ANF Legends Tent at Krause Family Plaza, where fans can interact with local farmers, play games, win prizes and get autographs from former Hawkeye greats. ANF merchandise will also be available for sale, with a portion of the proceeds benefiting the Iowa Food Bank Association.

In addition, the next inductee to the ANF Wall of Honor will be recognized. The ANF Wall of Honor salutes past University of Iowa football players who exemplify the tenacity, work ethic and character of the Iowa farmer.

For more details about ANF Game Day, and for a chance to win tickets, visit AmericaNeedsFarmers.org.