The No. 2 Iowa State Cyclones have turned this season into must-watch basketball, and now fans have a shot to take that excitement on the road with the Iowa Farm Bureau “Hilton South” Farm Strong® Challenge.

Courtesy of Iowa Farm Bureau and Iowa State University Athletics, one grand prize winner will receive two all-session passes for the Conference Men’s Basketball Tournament on March 10-14, a $900 hotel gift card, a $150 Cy’s Locker Room gift card and Iowa State “Farm Strong” apparel.

Enter by answering three questions at IowaFarmBureau.com/FarmStrong that highlight how farmers care for their animals, protect the environment and provide Iowans with high-quality, essential protein. Fans can enter daily through Feb. 25 to boost their chances of winning. The winner will be announced during Iowa State’s final home game against Arizona State on March 7.

“Strong seasons are built long before tipoff,” says Brent Johnson, Iowa Farm Bureau president. “In basketball and in farming, success comes from showing up every day, putting in the work and pushing through challenges most people never see. That shared work ethic is what Farm Strong represents, and this contest celebrates the dedication behind it.”

Additionally, all season long, Cyclone basketball fans at Hilton Coliseum can share a photo for a chance to be spotlighted as the “Fan of the Game” and win grocery gift cards and Farm Strong apparel, courtesy of the Farm Strong partnership. 

Additionally, a portion of the sale of all Farm Strong merchandise and apparel benefits the Iowa Food Bank Association. To date, the Farm Strong initiative has raised more than $200,000 to feed hungry Iowans.