The state’s largest general farm organization, Iowa Farm Bureau Federation (IFBF), today launched the ANF Great Grocery Giveaway in partnership with the University of Iowa Athletics Department and Hy-Vee. The grocery sweepstakes invites Iowans to meet today’s farmers through video tours of their farms and register for a chance to win free groceries for a year worth $5,000.
Iowans can register for a chance to win by visiting www.americaneedsfarmers.org and taking virtual farm tours; each video they watch earns an entry in the ANF Great Grocery Giveaway while giving them an up close and personal look at five Iowa farm families. Website visitors can register with each of the five farmers each day of the sweepstakes, which kicked off today, Farm Bureau Day at the Iowa State Fair, and runs until noon October 31, 2013.
The web-based farm video tours feature five diverse Iowa family farmers who grow corn or soybeans and raise pigs, beef or dairy cows. “We’re excited to be a part of this because as a family farmer, I believe in the value of transparency and education; most people who enjoy beef today don’t live on a farm, but they want to know how we farm, how we raise our animals and how we keep them safe and healthy. It matters a lot. I host farm tours, but I know not everyone has the time or opportunity to see a farm for themselves, so this is a great way to bring that farm experience right to them. It’s one way to show who we are, what we do and why it’s all so important to do the right thing by our land, our community and our livestock,” says David Rydberg, a cattle rancher from Essex, who is one of the featured farmers in the ANF Great Grocery Giveaway.
Following the sweepstakes, one lucky winner will be chosen at random for $5,000 in free groceries from their local Hy-Vee.
To meet more Iowa farmers and learn about how your food is grown and raised, visit www.americaneedsfarmers.org.