TransAtlantic Dialogue on Direct Marketing Workshop

TransAtlantic Dialogue on Direct Marketing Workshop

I wanted to extend to you a special invitation to participate in the upcoming TransAtlantic Dialogue on Direct Marketing of ag products that will be held at the Iowa Farm Bureau offices at 5400 University Avenue, West Des Moines, Iowa on November 3, 2018.  The Dialogue will take place from 8:30 am – 12:30 pm. 

There is no cost to participate in the program.  You can register to participate below.

  Register now

This initiative brings together representatives of the German and U.S. agricultural sectors for knowledge exchange and network building, with the intention of reducing trade barriers between Germany and the United States.

The workshop opens a dialogue between American and German experts on Direct Marketing in Agriculture. We will discuss programs that are working in Iowa and in Germany as well as share issues that farmers face in direct marketing in both countries.  In addition, we will have a discussion of current trade issues between the US and Germany (and the EU) and have an update on what is happening in trade discussions.  We invite everyone to join us for this dialogue event. 

The German Federal Ministry for Economic Affairs and Energy supports this program through the European Recovery Program (ERP). Active exchange between American and German agriculture professionals in the context of this initiative will form professional and emotional bonds at the corporate and personal levels. We hope that you will share your experiences and insights gathered at this event with your fellow farmers, coworkers, friends, and family. 

The Iowa Farm Bureau has been a cooperator with the German-American Chamber of Commerce, Midwest in the TransAtlantic Dialogue series for 4 years.  Prior dialogues have focused on soil health and conservation, dairy industry, family farms, and consumer engagement with agriculture.

TransAtlantic Dialogue on Direct Marketing

Iowa Farm Bureau offices, 5400 University Avenue, West Des Moines, IA

Saturday, Nov 3, 2018


8:30 am:              Registration (Pastries, fruit & beverages)

9:00 am                Welcome statements

                                Corinna Jess, German-American Chamber of Commerce

9:05 am                Direct Marketing Panel Discussion

                                Paul Ovrom, State Horticulturalist, IDALS

                                Greg Rinehart, Farmer and long time Farmer’s Market Participant

                                Florian Kraus, Bavaria, Germany farmer

                                Johannes Paas, North Rhine-Westphalia

10:45 am             Break

11:00 am             US-EU (Germany) Trade panel

                                David Miller, Iowa Farm Bureau Federation

Markus Brill, Counselor Minister for Agriculture, German Embassy in Washington DC

12:30 pm             Conclusion and end of roundtable

Info on German speakers: 

Johannes Paas

Degree in agriculture, Chairman of the local village farming community

Johannes Paas leads the family farm in the eight generation, which exists since 1753. The farm currently consists of approximately 1000 acres of land. His crop mainly consists of canola, wheat, barley, rye and sugar beet. The farm supplies a local brewery with barley. Horses have a long history on the farm, which is why they currently breed, host and train horses in addition to the crops.

Studied in Soost

Provides manure disposal services for the county

Participates in a local farmers market with 10,000 visitors 

Florian Kraus

Degree in Agriculture

34 year old pork and crops farmer from Bavaria. Has around 250 suckling pigs that are marketed directly 

Markus Brill is the Minister Counselor for Agriculture at the German Embassy to the US in Washington DC

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